Grammy Award-winning artist Purple Disco Machine returns with his third studio album, Paradise – a bold, collaborative release featuring Metronomy, Sophie and the Giants, Duke Dumont, and the iconic Friedrich Liechtenstein.

We developed the complete visual campaign for Paradise – from early creative direction to the final key artwork. The design language is rooted in rich, color-driven storytelling: vibrant, light-infused, and unmistakably tied to Purple Disco Machine’s modern Nu-Disco identity.

After multiple explorations, the final artwork emerged – optimized for digital platforms and physical formats alike. At the heart of the campaign is the vinyl artwork, produced in multiple editions (Standard, Indie, Amazon Exclusive), supported by a CD release with a 20-page booklet, precision-tested print proofs, and promotional DSP announcement cards.

For the Club Paradise edition, we expanded the concept with a triplefold sleeve, custom hexagon die-cut, premium finishes, and a cinematic-style mini booklet.

The campaign also included a full merch range for the album and tour: apparel, towels, fans, bottles, bags, lanyards, and access passes – all designed as part of a cohesive visual world for one of the most defining figures in global dance music today.