Over the past several years, we have supported L’Art de Vivre – Circle of Culinary Art & Hospitality in refining and evolving its visual identity. Founded in 1987, the association brings together award-winning chefs, exceptional hosts, and a close-knit circle of supporters committed to celebrating fine food culture in Germany, Austria, Switzerland and Italy.

Our collaboration began with a careful redesign of the logo and a custom-developed style guide, laying the foundation for a consistent and elegant visual language. From the gold-embossed print magazine and the compact mini guide to ongoing newsletters, web graphics, and animated digital assets, each element was crafted with attention to detail, sophistication, and clarity of message.

The visual identity captures the core values of the association – excellence, hospitality, mentorship, and a deep connection to regional culinary heritage. Our design approach mirrors these qualities: understated yet distinctive, rooted in tradition yet visually contemporary.