For the comeback of Dick Brave and his new album “Back for Good”, we developed the complete visual identity for this bold new chapter. The aim was to translate the unmistakable Rockabilly energy of the project into a cohesive design language – rooted in retro aesthetics, yet sharp and contemporary.

At the heart of the project stands a newly designed Dick Brave wordmark and CI. Inspired by classic Americana, vintage typography, and the visual codes of 50s and 60s Rock ’n’ Roll culture, the refreshed identity balances nostalgia with clarity and impact. Loud, confident, and instantly recognizable.

The design was rolled out across all touchpoints: album artwork, tour visuals, posters, OOH campaigns, and digital communication. Each element reinforces the comeback narrative and creates a strong, unified presence across physical and digital media.

In addition, we developed an extensive merchandise collection – from jackets, shirts, and bandanas to playful statement pieces such as pomade and branded accessories. Every item is part of a cohesive visual world that captures the spirit, humor, and attitude of the project.

A comeback that doesn’t just bring Rock ’n’ Roll back to the stage – but gives it a bold and contemporary visual voice.