For American singer Anastacia’s eighth studio album, “Our Songs”, we developed the complete visual campaign – from early concept development to the final rollout across all physical and digital formats.

“Our Songs” is a tribute to the legacy of German music: reimagined versions of tracks by Scorpions, Unheilig, Tokio Hotel and more – presented to an international audience through Anastacia’s unmistakable voice. Visually, this meant bridging aesthetics between pop gloss, emotional depth, and cross-cultural resonance.

The design system grew from an initial moodboard and photo concept, evolving into a cohesive visual identity across all formats: a richly produced CD Digipak with a 28-page booklet, multiple vinyl editions (black, coloured, splattered) in gatefold sleeves, and a deluxe fanbox featuring custom-designed items such as bottle, cap, lanyard and fan pass.

The campaign was supported by a series of single covers, social media graphics, preorder visuals, press shots, and extensive POS materials like banners and shop displays. We also produced several TV and online spots to promote the release across channels.

A pop production with international reach – translated into a visual world that connects legacy and now.